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How Extended Validation SSL Can Increase Your Online Sales and Customer Confidence.
The Problem: Phishing and Online Fraud
Phishing scams and online fraud have created an environment of fear and doubt among online consumers. Phishing is a form of “man-in-the-middle” attack that uses emails and websites that appear legitimate to trick visitors into sharing personal information. These types of attacks were developed by hackers to circumvent SSL’s end-to-end capabilities. The phishing threat continues to grow, and up to 35,000 new phishing sites are detected every month1. Even if you are not a target, phishing casts its net far and wide and it has a detrimental effect on consumer confidence.
To re-establish consumer trust, website owners needed an easy, reliable way to show consumers that their transactions were secure and that their website was legitimate. To meet the challenge, security and Internet browser vendors combined forces, through the CA Browser Forum, to establish the Extended Validation (EV) standard for SSL certificates.
The Solution: Extended Validation(EV) SSL Certificates
When consumers visit a website secured with an EV SSL certificate, the browser address bar turns green (in high-security browsers) and a special field appears with the name of the legitimate website owner along with the name of the security provider that issued the EV SSL certificate. EV SSL provides an extra layer of protection for consumers and website operators by requiring third-party Certificate Authorities (CA) to follow a strict issuance and management process, as defined by the CA/Browser Forum, for certificate approval and delivery.
The Value of : Extended Validation(EV) SSL Certificates
EV SSL has become a “must have” for businesses that want to maximize their online growth potential. Symantec™ SSL Certificates with EV and the EV “green bar” help e-commerce websites:
Most of all, Symantec SSL Certificates with EV help give your customers the confidence to complete their transactions. More confidence can mean more conversions for customers with EV SSL certificates.
Symantec: The Leading Provider of Trust Online
Symantec is the world’s leading provider of SSL certificates. Symantec helped lead the development of Extended Validation (EV) and has issued more EV SSL certificates than any other Certificate Authority in the world.0
Extended Validation SSL Certificate with NSG = More Power to Merchants.
Attract more customers to your site and give them the confidence to complete their transactions online.
Schedule a call today with a Norton Shopping Guarantee Specialist for a NSG Plus Demo and 30 day Free Trial.
Frequently Asked Questions
Norton Shopping Guarantee is a revenue-generating marketing program that increases consumer confidence through a trusted third-party endorsement. Shoppers who see Norton Shopping Guarantee on your site are more likely to buy because they feel secure in their purchase decision. Norton Shopping Guarantee promises online merchants of any size an increase in conversion rate, average order size, repeat purchases, and customer satisfaction. It’s a win for customers, and a win for your business.
There is no obligation what's so ever. You are welcome to walk away. There is no credit card needed so you are completely at NO RISK. But we are extremely confident about our product (NSG) and its 20 X Return on Investment, that it will become an easy choice for you to start using it at the end of 30days trial.
We guarantee that for every dollar you invest in Norton Shopping Guarantee, you will get a minimum of $20 in incremental top line revenue.
Norton Shopping Guarantee is designed for online businesses that are reputable, well-established and reliable, so not all merchants will qualify. Norton Shopping Guarantee sets your business apart by demonstrating that your product is authentic, will be delivered on time, and that you will provide outstanding customer service if something goes wrong.
Here’s the beauty of our unique marketing program—we do all the work! If something does go wrong, the customer can file a claim directly with Norton Shopping Guarantee to take advantage of one or all of these free shopper benefits.
In the event of identity theft, the Norton Shopping Guarantee provides access to resources and services that help online buyers protect, prevent, and restore their identity. We will reimburse expenses up to $10,000 for things like attorney fees, removing criminal or civil judgments, and credit report disputes.
If there is a problem with a customer order, we will work with you and the buyer to resolve the dispute. If there is no resolution, then we will, in our discretion, make a determination as to whether the terms of sale were fulfilled. If the claim is resolved in the buyer’s favor, we will reimburse the amount of the direct loss, not to exceed $1,000.
And, should your customer find their exact item at a lower price on your site within 30 days, we will verify and pay the customer the difference, up to $100.
In all three scenarios, it is Norton Shopping Guarantee that compensates the customer, not your business. So not only will Norton Shopping Guarantee increase your revenue and repeat customers, it saves you time and money by acting as an extension of your Customer Service team.
Norton Shopping Guarantee gives your shoppers peace of mind. They can make their online purchases while feeling less anxious about information security, merchant reliability and getting a good price. After a purchase is made, your buyer will receive an email with a Certificate of Guarantee. This reinforces your brand and increases buyer confidence, thereby reducing costly chargebacks.
It’s free for buyers. Which is why they love it so much. Merchant pricing is based on sales volume and the additional sales generated from being a Norton Shopping Guarantee endorsed merchant. You are guaranteed 20X ROI pricing. Meaning, for every dollar you invest you will get a minimum of $20 in incremental top line revenue. However, here’s something even more important to consider: every day that you are not using Norton Shopping Guarantee can cost you 7% higher conversion, 5% increase in repeat buyers*, and higher average order values.
* Increase in conversions as measured by A/B split tests during trial periods with current customers.
To be eligible, your business must have a track record of success, be financially stable, and committed to delivering on the promises you make to your buyers. If you’re interested in finding out if your business qualifies, call us at 1-508-532-87731-508-532-8773. We will ask for some basic information about your company and business owner (for privately held companies).
We will provide you with three small snippets of HTML code to install the graphical elements—the Seal, Conversion Kicker and Guarantee Notification. Installing the entire program typically takes less than one hour.
The Guarantees automatically expire thirty (30) days from the date of purchase. All benefit claims must be made within thirty (30) days of the date of purchase in order to keep the benefits, even if all the terms of sale are not yet fulfilled. Once a valid benefit claim is made, coverage applies until the claim is resolved.
After tens of millions of guaranteed transactions, our claims process is optimized to protect against fraudulent buyers. All claims are investigated by experienced benefit claims professionals. Buyers are required to provide detailed information about their identity and purchase. These procedures put a spotlight on both parties, and the transaction as a whole, to ensure that everyone is held accountable for their actions, including for false allegations.
Your SSL certificate authenticates you as a trusted online store. Norton Shopping Guarantee complements this authenticity with increased peace of mind by providing $10,000 in Identity Theft Protection, (no matter where their identity is stolen), a $1,000 Purchase Guarantee, and a $100 Lowest Price Guarantee. Norton Shopping Guarantee differentiates you from your competitors who only have an SSL certificate.
At this time Norton Shopping Guarantee only covers online transactions.